Privacy Policy

Last updated: August 19, 2026

This Privacy Policy explains how Outdoor Optur (“Outdoor Optur,” “we,” “us,” or “our”) collects, uses, stores, shares and protects your personal information when you visit or use our online store, purchase products, create or use a customer account, contact us, or otherwise interact with our services.

Our online store is powered by Shopify.

For the purposes of this Privacy Policy, our website, online store, products, checkout services, customer support services and related functionality are collectively referred to as the “Services.”

Please read this Privacy Policy carefully to understand how your personal information is handled.

1. Company Information

The company responsible for operating the Services and processing personal information is:

Company name: Outdoor Optur
CVR number: 46551982
Responsible person: Kristian Kjær Lindegaard

Registered address:
C/O K.Lindegaard
Westend 26, 1. tv
1661 København V
Denmark

Email: krellelinde@gmail.com
Telephone: +45 61 79 11 08

For the purposes of applicable data protection law, Outdoor Optur generally acts as the data controller for personal information processed in connection with the operation of our online store, except where another service provider acts as an independent controller under applicable law.

2. Scope of This Privacy Policy

This Privacy Policy applies when you:

• Visit or browse our online store;

• View or purchase products;

• Place or manage an order;

• Create or manage a customer account;

• Enter billing or delivery information;

• Make or arrange a payment;

• Contact our customer service;

• Request a cancellation, return, exchange or refund;

• Subscribe to marketing communications;

• Submit a review, comment, photograph or other content;

• Interact with advertisements or promotional campaigns; or

• Otherwise use or interact with the Services.

This Privacy Policy does not necessarily apply to independent third-party websites or services that may be linked from our store.

3. Personal Information We Collect

The personal information we collect depends on how you interact with the Services.

3.1 Contact and Identification Information

We may collect information including:

• Full name;

• Billing address;

• Shipping or delivery address;

• Postal code;

• City;

• Country or region;

• Email address;

• Telephone number; and

• Other contact information you voluntarily provide.

3.2 Order and Transaction Information

When you place or manage an order, we may collect:

• Order number;

• Products ordered;

• Product quantities;

• Product options or variations;

• Purchase price;

• Currency;

• Order date;

• Payment status;

• Delivery information;

• Tracking information;

• Cancellation information;

• Return information;

• Exchange information;

• Refund information; and

• Communications concerning the transaction.

3.3 Payment Information

Depending on the payment method available and selected during checkout, payment-related information may include:

• Payment method;

• Billing details;

• Payment status;

• Transaction amount;

• Transaction identifiers; and

• Payment confirmation information.

Complete payment card or account information may be processed directly by Shopify or an authorized third-party payment provider rather than stored by Outdoor Optur.

Where Cash on Delivery or another delivery-based payment method is available, information necessary to collect payment may be provided to the relevant courier or delivery provider.

3.4 Customer Account Information

If customer accounts are available, we may collect:

• Account name;

• Email address;

• Authentication information;

• Saved addresses;

• Account preferences;

• Communication preferences;

• Saved shopping information; and

• Order history.

You are responsible for keeping your login credentials confidential and for notifying us if you suspect unauthorized access to your account.

3.5 Customer Service Information

When you contact us, we may process:

• Your name;

• Email address;

• Telephone number;

• Order number;

• Product information;

• The content of your message;

• Complaint information;

• Return or refund reasons;

• Photographs;

• Videos; and

• Other information you voluntarily provide.

3.6 Device, Technical and Usage Information

When you access the Services, certain information may be collected automatically, including:

• IP address;

• Browser type;

• Browser language;

• Device type;

• Operating system;

• Device identifiers;

• Referring website;

• Pages viewed;

• Products viewed;

• Date and time of access;

• Session information;

• Click and navigation activity;

• Cookie identifiers;

• Approximate location derived from technical information;

• Website performance information; and

• Security or error information.

3.7 Marketing and Preference Information

Where applicable, we may process information concerning:

• Marketing preferences;

• Product interests;

• Products previously viewed;

• Products previously purchased;

• Advertising interactions;

• Promotional campaign participation;

• Email engagement;

• Customer feedback; and

• Communication preferences.

4. How We Collect Personal Information

We may collect personal information from several sources.

Information You Provide Directly

We collect information you provide when you:

• Complete a form;

• Create an account;

• Place an order;

• Enter billing or shipping information;

• Contact customer service;

• Request a return or refund;

• Subscribe to communications;

• Submit a review or other content; or

• Otherwise communicate with us.

Information Collected Automatically

Certain information may be collected automatically through technologies such as:

• Cookies;

• Pixels;

• Tags;

• Server logs;

• Analytics tools;

• Device identifiers;

• Local storage; and

• Similar technologies.

Information Received From Service Providers

We may receive relevant information from companies that assist us with:

• Shopify store hosting and operation;

• Payment processing;

• Banking and payment services;

• Order fulfilment;

• Shipping and delivery;

• Warehousing;

• Fraud prevention;

• Website security;

• Customer support;

• Analytics;

• Advertising and marketing; and

• Other technical services.

5. How We Use Personal Information

We may use personal information for purposes including:

Providing the Services

We may process information to:

• Operate and maintain our online store;

• Receive and process orders;

• Confirm orders;

• Process or verify payments;

• Arrange order fulfilment;

• Arrange shipment and delivery;

• Provide delivery and tracking information;

• Manage customer accounts;

• Communicate about orders;

• Process cancellations;

• Process returns, exchanges and refunds;

• Respond to customer enquiries; and

• Provide customer support.

Improving Our Services

We may use information to:

• Understand how customers use our store;

• Analyze website performance;

• Improve website functionality;

• Remember customer preferences;

• Improve products and services;

• Improve customer support;

• Personalize the shopping experience where permitted; and

• Develop new products or functionality.

Security and Fraud Prevention

We may process information to:

• Verify transactions;

• Detect suspicious activity;

• Prevent fraud;

• Protect customer accounts;

• Prevent unauthorized purchases;

• Protect our systems;

• Investigate abuse of the Services; and

• Protect our customers, business and service providers.

Legal and Compliance Purposes

We may process or retain information where reasonably necessary to:

• Comply with applicable laws;

• Meet tax and accounting obligations;

• Maintain business records;

• Respond to lawful regulatory or governmental requests;

• Comply with court orders;

• Resolve disputes;

• Enforce our policies and agreements; and

• Establish, exercise or defend legal claims.

Marketing and Advertising

Where legally permitted, we may process personal information to:

• Send promotional communications;

• Provide information about products and offers;

• Measure marketing performance;

• Understand customer interests;

• Display relevant advertising; and

• Improve promotional campaigns.

Where consent is required by law, we will request appropriate consent before using information for the relevant marketing or advertising activity.

6. Legal Bases for Processing

Where the General Data Protection Regulation (“GDPR”) or other applicable data protection law requires a legal basis, we may rely on one or more of the following grounds.

Performance of a Contract

Processing may be necessary to:

• Accept and process your order;

• Process or verify payment;

• Deliver products;

• Provide customer service;

• Manage cancellations;

• Process returns and refunds; and

• Fulfil our obligations arising from your purchase.

Compliance With Legal Obligations

We may process or retain personal information where necessary to comply with:

• Tax obligations;

• Accounting requirements;

• Consumer protection laws;

• Fraud prevention requirements;

• Regulatory obligations;

• Court orders; and

• Other applicable legal requirements.

Legitimate Interests

Where permitted by law, we may process personal information when reasonably necessary for legitimate interests such as:

• Operating our business;

• Preventing fraud;

• Securing our Services;

• Improving our online store;

• Understanding business performance;

• Providing customer support;

• Maintaining appropriate transaction records; and

• Establishing or defending legal claims.

When relying on legitimate interests, we consider whether those interests are overridden by your fundamental rights and freedoms.

Consent

Where legally required, we may rely on your consent for activities such as:

• Certain marketing communications;

• Non-essential cookies;

• Certain analytics technologies;

• Personalized advertising; or

• Other optional data processing activities.

You may withdraw your consent at any time.

Withdrawal of consent does not affect processing that lawfully occurred before your consent was withdrawn.

7. Sharing Personal Information

We may share personal information where reasonably necessary to operate the Services or complete transactions.

Recipients may include:

• Shopify;

• Payment processors;

• Banks and payment providers;

• Courier and delivery companies;

• Warehousing and fulfilment providers;

• Website hosting providers;

• Cloud service providers;

• Customer service providers;

• Email service providers;

• Analytics providers;

• Advertising and marketing providers;

• Fraud prevention and security providers;

• Accountants;

• Lawyers;

• Insurers;

• Professional advisers;

• Government authorities;

• Courts;

• Law enforcement agencies; and

• Regulatory authorities.

We may also disclose personal information:

• With your consent;

• To complete or deliver an order;

• To investigate suspected fraud;

• To protect our legal rights;

• To protect the safety of customers or others;

• To comply with applicable law; or

• In connection with a legitimate merger, acquisition, restructuring, financing or transfer of business assets.

Service providers that process personal information on our behalf are expected to use such information only for authorized purposes and in accordance with applicable contractual and legal requirements.

8. Shopify

Our online store is hosted and powered by Shopify.

Shopify provides the e-commerce infrastructure that enables us to offer products and Services to you.

When you visit our store, create an account, browse products, add products to your shopping cart, place an order or otherwise interact with the Services, certain personal information may be collected and processed through Shopify's systems.

Depending on the Shopify services and features we use, Shopify may process personal information:

• As a service provider or data processor acting on our instructions; or

• As an independent data controller where applicable.

Information may be transferred to or processed by Shopify and its authorized service providers in countries other than your country of residence.

Shopify's own privacy terms may apply to processing activities for which Shopify independently determines the purposes and means of processing.

9. Delivery and Courier Information

To prepare, deliver and track an order, we may provide the relevant courier, logistics or fulfilment provider with information such as:

• Recipient name;

• Delivery address;

• Postal code;

• Telephone number;

• Email address;

• Order reference;

• Package information;

• Delivery instructions; and

• Payment collection information where required for an eligible Cash on Delivery order.

Delivery providers may use this information to:

• Deliver your parcel;

• Contact you concerning delivery;

• Confirm delivery information;

• Provide tracking updates;

• Collect authorized Cash on Delivery payments; and

• Resolve failed delivery attempts.

10. Cookies and Similar Technologies

Our Shopify store may use cookies and similar technologies.

These technologies may be used to:

• Keep the website functioning correctly;

• Maintain shopping cart sessions;

• Remember preferences;

• Support account login;

• Complete checkout;

• Protect website and account security;

• Detect suspicious activity;

• Understand website traffic;

• Measure website performance;

• Improve the shopping experience;

• Measure advertising or marketing performance; and

• Personalize content or advertising where legally permitted.

Essential Cookies

Certain cookies are necessary for core functions such as:

• Shopping cart functionality;

• Account login;

• Checkout;

• Payment processing;

• Security; and

• Saved preferences.

Analytics and Advertising Cookies

Analytics and advertising cookies or similar technologies may be used to understand website usage, measure marketing performance or provide relevant advertising.

Where applicable law requires consent, non-essential cookies and similar technologies will only be activated after the required consent has been obtained.

You may manage available cookie preferences through our cookie consent controls or your browser settings.

Blocking essential cookies may prevent some parts of the Services from functioning correctly.

11. Marketing Communications

Where permitted by applicable law, we may send promotional communications if:

• You have provided consent where required;

• The communication is otherwise legally permitted; and

• You have not opted out.

You may unsubscribe from marketing communications at any time by:

• Using the unsubscribe option provided in an applicable marketing email; or

• Contacting us at krellelinde@gmail.com.

Even if you unsubscribe from marketing communications, we may still send necessary service-related communications regarding:

• Orders;

• Payments;

• Delivery;

• Returns;

• Refunds;

• Customer accounts;

• Security; and

• Other transactional matters.

12. International Data Transfers

Some of our service providers, including technology, payment, analytics, advertising or logistics providers, may process personal information outside Denmark or outside the country in which you live.

Where the GDPR or other applicable law applies to an international transfer, we will rely on an appropriate lawful transfer mechanism where required.

Depending on the circumstances, safeguards may include:

• An adequacy decision;

• Approved contractual safeguards;

• Standard contractual clauses;

• Appropriate technical and organizational measures; or

• Another legally recognized transfer mechanism.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and as required by applicable law.

The appropriate retention period may depend on:

• The duration of our customer relationship;

• Order fulfilment requirements;

• Delivery requirements;

• Return and refund periods;

• Tax requirements;

• Accounting and bookkeeping obligations;

• Fraud prevention requirements;

• Dispute resolution requirements;

• Applicable limitation periods;

• Regulatory requirements; and

• The need to establish, exercise or defend legal claims.

When personal information is no longer required, it may be securely deleted, anonymized or otherwise restricted from further processing where appropriate.

14. Security of Personal Information

We use reasonable technical, administrative and organizational measures designed to protect personal information against:

• Unauthorized access;

• Accidental loss;

• Unlawful disclosure;

• Unauthorized alteration;

• Misuse;

• Destruction; and

• Other unlawful processing.

Security measures may include:

• Access controls;

• Account authentication;

• Secure technology providers;

• Encryption where appropriate;

• Fraud monitoring;

• Security reviews; and

• Restricted access to customer information.

However, no website, internet transmission or electronic storage method can be guaranteed to be completely secure.

You should also take reasonable precautions to protect your account information and passwords.

15. Your Data Protection Rights

Depending on your location and applicable law, you may have rights concerning your personal information.

Where the GDPR applies, these rights may include:

Right of Access

You may request confirmation of whether we process your personal information and request access to eligible personal information held about you.

Right to Rectification

You may request correction of inaccurate or incomplete personal information.

Right to Erasure

In certain circumstances, you may request deletion of your personal information.

This right is subject to legal exceptions, including situations where information must be retained for tax, accounting, fraud prevention, contractual or legal purposes.

Right to Restriction of Processing

In certain circumstances, you may request that we restrict how your personal information is processed.

Right to Data Portability

Where applicable, you may request eligible personal information in a structured, commonly used and machine-readable format and may have the right to transmit that information to another controller.

Right to Object

You may have the right to object to certain processing carried out on the basis of legitimate interests.

You may object to the processing of your personal information for direct marketing purposes at any time.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw that consent at any time.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

Right to Complain

You may have the right to submit a complaint to a competent data protection supervisory authority.

In Denmark, the relevant supervisory authority is the Danish Data Protection Agency (Datatilsynet).

16. How to Exercise Your Privacy Rights

To exercise an applicable privacy right, please contact:

Email: krellelinde@gmail.com
Telephone: +45 61 79 11 08

Please describe your request clearly.

We may ask you to provide information reasonably necessary to:

• Verify your identity;

• Identify your account or order;

• Locate the relevant personal information; and

• Protect your information from unauthorized disclosure.

Information requested for verification will only be used for legitimate verification and security purposes.

We will respond within the period required by applicable law.

Where the GDPR applies, valid requests are generally handled without undue delay and within one month, subject to any extension permitted by law for complex or numerous requests.

A request may be restricted or refused where permitted by law, for example where:

• We cannot reasonably verify the requester;

• The request affects the rights of another person;

• Information must legally be retained;

• The request is manifestly unfounded or excessive; or

• Another applicable legal exception applies.

17. Right to Object to Direct Marketing

You have the right to object to the use of your personal information for direct marketing purposes at any time.

Once we receive a valid objection, we will stop processing the relevant personal information for direct marketing purposes as required by applicable law.

You may unsubscribe from marketing emails using the unsubscribe option provided in the message or by contacting:

krellelinde@gmail.com

18. Children's Privacy

The Services are not intended to be used independently by persons who are not legally able to enter into a purchase contract or provide valid consent under applicable law.

We do not knowingly collect personal information from children in violation of applicable data protection law.

If you are a parent or legal guardian and believe that a child has provided us with personal information without appropriate authorization, please contact:

krellelinde@gmail.com

Where required by law and after appropriate verification, we will take reasonable steps to delete or restrict the relevant information.

19. Third-Party Websites and Services

The Services may contain links to websites, platforms or services operated by third parties.

We do not control independent third-party websites and are not responsible for their privacy, security or data processing practices.

When you interact with a third-party website or service, that third party's privacy policy and terms may apply.

We recommend reviewing the relevant privacy information before providing personal information to an independent third party.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in applicable law;

• Changes in regulatory guidance;

• Changes to Shopify or other technology services;

• Changes in payment or delivery providers;

• Changes to our business practices;

• Security developments; or

• Changes to the Services.

The latest version will be made available through our online store.

The “Last updated” date at the beginning of this Privacy Policy indicates when the latest version became effective.

Where required by law, we may provide additional notice regarding material changes.

21. Complaints

If you have concerns about how Outdoor Optur processes your personal information, please contact us first so that we can review and respond to your concern.

You may contact us at:

Email: krellelinde@gmail.com
Telephone: +45 61 79 11 08

If you believe that your personal information has been processed in violation of applicable data protection law, you may also have the right to lodge a complaint with the competent supervisory authority.

For customers in Denmark, the supervisory authority is:

Datatilsynet
Danish Data Protection Agency

Submitting a complaint to us does not affect any other rights available to you under applicable law.

22. Contact Us

If you have any questions about this Privacy Policy, our processing of personal information, cookies, marketing communications or the exercise of your privacy rights, please contact:

Outdoor Optur
CVR number: 46551982
Responsible person: Kristian Kjær Lindegaard

Registered address:
C/O K.Lindegaard
Westend 26, 1. tv
1661 København V
Denmark

Email: krellelinde@gmail.com
Telephone: +45 61 79 11 08